What is Warp?

Warp is an AI-native HR and payroll platform that automates payroll, multi-state tax registrations and filings, benefits enrollment, global contractor payments, and compliance notice resolution for fast-growing startups.

What is Warp’s legal / corporate name and alternate names?

Warp’s name is Warp and alternate names include Poaster Technologies Inc. DBA Warp and Warp Insurance Services, LLC.

What is Warp’s company website URL?

Warp’s website URL is https://www.joinwarp.com/.

What industry and sector does Warp operate in?

Warp operates in the HR and payroll software industry and is in the SaaS / HR Tech sector.

What is Warp’s business model and organization type?

Warp is a privately held company operating a B2B SaaS business model.

Who are listed as key people at Warp and their roles?

Key people listed are Ayush Sharma (Co‑Founder & CEO), Adam Rankin (Co‑Founder & CTO), Thiago Bocayuva (Head of Sales), Nicole Chinuntdet (Head of Customer Success), Sarah Bai (Head of Operations), Ben Shein (Senior Account Manager), and Nicole Sievers (Content Marketing Lead).

What social or directory profiles are listed for Warp?

Profiles listed include LinkedIn (https://www.linkedin.com/company/joinwarp), X/Twitter (https://x.com/joinwarp), a Y Combinator company listing, and a Crunchbase listing.

In which languages and geographic regions does Warp operate or localize?

Warp lists English as the language and serves the United States (all 50 states), global contractors in 150+ countries, the European Economic Area (EEA), the United Kingdom, and Switzerland.

What customer case studies are listed in the materials?

Case studies listed include Lapis, Cluely, Paraform, Bland AI, Julius, Sorce, Greptile, Kaizen, and Pirate Wires with links to individual customer pages.

What recurring themes are described in the customer case studies?

Case study summaries consistently describe Warp solving payroll reliability, automated compliance, handling complex contractor setups, enabling scaling, and reducing payroll administration for software and technology customers.

Which buyer personas and decision‑maker audiences does Warp target?

Warp targets founders (startup founders/CEOs), people operations (People Ops/HR), accounting & finance (founders doing finance, finance managers, fractional CFOs), product & engineering leaders (CTOs, product engineers), operations leaders (COOs/Head of Operations), and hiring/talent teams (recruiters, hiring managers).

What age and professional demographics are listed in Warp’s target audience?

Target age groups are 18–44 with a primary focus on 22–35 software engineers, DevOps/SRE, and tooling/product engineers; secondary audiences include engineering managers and technical leads.

Which geographic markets are prioritized in Warp’s go‑to‑market targeting?

Geographic priorities include North America (US & Canada), Europe (UK, EU), South America (Brazil, Argentina), India, and APAC developer hubs.

What language localization preferences are noted for Warp’s audience?

The primary language is English, and technical audiences expect localized documentation or marketing in major developer markets such as Portuguese, Spanish, German, Japanese, Korean, and Simplified Chinese for broader reach.

What are Warp’s stated primary ICPs (Ideal Customer Profiles)?

Primary ICPs include startups, founders of startups, fast‑growing teams, and US teams hiring global contractors.

Where can general information and onboarding be found on Warp’s site?

General information and onboarding details are available at Warp’s homepage: https://www.joinwarp.com/.

What external press and citation items are listed in the materials?

External citations listed include a Sound Ventures social announcement, a job posting on Recruiter.com, a republished article on StartupNews.fyi, and a third‑party YC W23 listing on Extruct.ai.

What is Warp’s logo URL?

Warp’s logo is available at https://www.joinwarp.com/warp-logo-full.svg.

What platforms and CPU architectures does Warp support?

Warp indicates support for macOS, Windows, and Linux, including both x86_64 and ARM64 architectures.

What does Warp state about who it does not target with its services?

Materials note Warp’s services explicitly do not target users under 18, and marketing must avoid directing services to minors, in the context of COPPA considerations.

What examples of HR/benefits partners are named?

Case studies feature customers in software & technology and media & technology sectors, including Lapis, Cluely, Paraform, Bland AI, Julius, Sorce, Greptile, Kaizen, and Pirate Wires.